Latina fm was born as a radio station to serve the city of Riobamba, province of Chimborazo in the frequency 102.1 with a maximum power of 1000 W according to Memorandum DRT-2009 01126, subject Resolution of the CONARTEL, LATIN FM RADIO is communicated to the Technical Mayor of Control, the granting of the main frequency on April 7, 2009, its studios are located in Carabobo 19-17 and Villarroel, fourth floor of Building “El Agro”, Lizarzaburu parish, canton Riobamba, in the province of Chimborazo, while its transmission booth is located on the hill AMULÀ HIGNUG CACHA with provincial coverage for the cantons: Riobamba, Guano, Penipe, Chambo, Colta and Guamote; under the technical parameters authorized by the Supertel.Radio Latina 102.1 website address is vivelatina.com