The history of this Araraquara station began to be written in the middle of the last century. It was inaugurated with the name of Radio Voice of Araraquarense and belonged to Barbieri family. Great Radio City names and the state of Sao Paulo passed by the microphones and were very successful in waves of 640 kHz of the AM radio. In 1969 he moved to the Montoro family, which to this day remains one of its main stations, as part of the Integrated Communication System Roberto Montoro. In 1970 the Radio Voice of Araraquarense came to be called the Radio Morada do Sol, alluding to the name of Araraquara. Music, information, entertainment, participation, debates, talk shows made the days and nights of the residents of the most cheerful region by the issuing waves. In the 70s, more precisely on February 8, 1979, it opened another station, Radio Address Sun FM, operating at 98.1 MHz.Radio Morada AM official website address is www.radiomorada.com.br
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